MarTech Today: Salesforce integrates Krux, Demandbase’s survey on AI in marketing & Amazon’s first drone delivery

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce moves beyond first-party data with Krux integration Dec 15, 2016 by Barry Levine CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recent purchase of the […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • See how 16 leading digital analytics platform providers stack up
    Dec 15, 2016 by Digital Marketing Depot
    Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation.
  • Amazon delivered its first order via drone
    Dec 15, 2016 by Matt McGee
    Initial test last week in Cambridgeshire, England, needed only 13 minutes from order to delivery.
  • Google agrees to change when it scans emails for ad targeting
    Dec 15, 2016 by Ginny Marvin
    Emails sent to Gmail accounts won’t be scanned until after they hit users’ inboxes.

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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