MarTech Today: Salesforce unveils Interaction Studio, Snapchat adds AR Lenses to ad tool & diagnosing Javascript-powered sites

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Salesforce adds Interaction Studio, integration with Google Analytics 360
  Jun 13, 2018 by Barry Levine
  Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.
• Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
  Jun 13, 2018 by Amy Gesenhues
  Twitter’s in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets.
• Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
  Jun 13, 2018 by Amy Gesenhues
  Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers.

From Marketing Land:

• Twitter announces changes to improve users’ experiences
  Jun 13, 2018 by Robin Kurzer
  The company says it’s responding to user feedback with changes to its Explore, Search, Notifications and Moments features.
• Facebook updates Custom Audience list requirements to create more ad transparency
  Jun 13, 2018 by Amy Gesenhues
  Starting July 2, advertisers will have to specify the origin of the audience’s information when uploading a Custom Audience list.
• Priorities for diagnosing JavaScript-powered websites
  Jun 12, 2018 by Maria Cieslak
  Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a starting point for deeper analysis.

From Around The Web:

• At Houzz, mobile augmented reality is fueling sales, Retail Dive

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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