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MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’

Barry Levine on September 26, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

With Customer 360, Salesforce brings a single customer view to its B2C side
Sep 25, 2018 by Barry Levine
Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and ID.
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Sep 25, 2018 by Robin Kurzer
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy legislation.
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
Sep 25, 2018 by Barry Levine
The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of profiles.
Join us next week at MarTech for expert-level strategies and insights
Sep 25, 2018 by Scott Brinker
Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for the perspectives, frameworks and best practices you need to deliver exceptional results for your organization. MarTech is coming to Boston next week — October 1-3 — and […]
Salesforce, Apple partner to spur mobile enterprise development
Sep 25, 2018 by Robin Kurzer
Salesforce is redesigning its iOS app and launching an SDK and training program for developers.
Salesforce launches Einstein Voice for ‘conversational CRM’
Sep 25, 2018 by Greg Sterling
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers.
Conductor CEO Besmertnik discusses vision of ‘ethical marketing’
Sep 25, 2018 by Greg Sterling
To win as a marketer in the long term, you have to ‘remember the people on the other side of the screen,’ he says.

From Marketing Land:

Salesforce, Apple partner to spur mobile enterprise development
Sep 25, 2018 by Robin Kurzer
Salesforce is redesigning its iOS app, launching an SDK and training for other businesses.
Snapchat partners with Amazon to let users shop from pictures
Sep 24, 2018 by Amy Gesenhues
Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon.

From Around The Web:

What Marketers Need to Know About Neuromarketing, CMS Wire
How will AI technology affect the future of marketing? Silicon Republic
4 Ways Marketers Can Achieve Personalization at Scale, AdWeek
Google uses AI to make AMP Stories, Google Images, and video search better, VentureBeat
Clicktool Announces Release of its Beta Marketing Analytics Software, Benzinga

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.