MarTech Today: Salesforce’s Einstein adds velocity, trends in voice search and AI, & Android takes first place

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Salesforce’s Einstein adds velocity to its Sales Cloud
  Apr 4, 2017 by Barry Levine
  The CRM-based company boosts features to help salespeople close deals — including on-board predictive scoring.
• How’s your data? Learn a new strategy to keep it fresh and accurate
  Apr 4, 2017 by Digital Marketing Depot
  Imagine a world where your database is automatically refreshed and updated. Where any questionable records are recognized by an algorithm, and not left to gather dust in your systems. That’s the beauty of network data. Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network […]
• Voice search and data: The two trends that will shape online marketing in 2017
  Apr 4, 2017 by Jim Yu
  As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.
• 6 reasons why building your own customer data asset is a recipe for marketing success
  Apr 4, 2017 by Mike Sands
  Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data.
• A CMO’s guide to integrating marketing technologies
  Apr 4, 2017 by MarTech Today
  Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.

From Marketing Land:

• Facebook’s Canvas ads get easier to create (and recreate) with new API
  Apr 4, 2017 by Tim Peterson
  Canvas API enables brands to automate the production process through third-party marketing tools.
• Android now the world’s dominant OS, surpassing Windows
  Apr 4, 2017 by Greg Sterling
  Apple’s iOS generates more traffic than Android in the US.
• A deep look at Google’s biggest-ever search quality crisis
  Apr 4, 2017 by Danny Sullivan
  Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
  

From Around The Web:

• Facebook’s Ninth Data Center Will Be Built in Papillion, Nebraska, Adweek
• Google Says Former Driverless-Car Executive Developed Rival Before Exit, Wall Street Journal
• Marissa Mayer will not be part of the new AOL-Yahoo combined company called Oath, Recode
• WordPress Performance Testing: Why, How & Which Tools to Use, WPExplorer
• Cision Communications Cloud™ Launches PR Newswire Integration and New Features to Identify Ideal Influencers, Multivu
• Pardot and Google Analytics Event Tracking, UpBuild
• Pyze Launches Enterprise Edition; Enabling Advanced Multi-App and Channel Aggregations, Analysis and Campaign Management, Pyze
• 5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts, Street Fight
• A Customer-centric Approach to Building Marketing and Sales Stacks, MarTech Advisor
• A recipe for the MarTech Layer Cake, Econsultancy
• Do You Have These Tools in Your Marketing Toolbox?, Search Engine Journal
• How to increase chatbot engagement up to 90%, VentureBeat
• THE HACKIES: A CMO’s guide to integrating marketing technologies, Chief Marketing Technologist
• Why digital advertising is experimenting with blockchain, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.