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MarTech Today: Salesforce’s ‘my’ platform tools, Reddit updates ad tool & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Salesforce unveils ‘my’ versions of its AI-based platform tools Nov 6, 2017 by Barry Levine The new capabilities allow non-technical users to build their own predictions, customer service bots and […]

Barry Levine on November 7, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Salesforce unveils ‘my’ versions of its AI-based platform tools
Nov 6, 2017 by Barry Levine
The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified learning courses.

From Marketing Land:

Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting
Nov 6, 2017 by Tim Peterson
Reddit will tell brands how their ads performed with their target audiences and how many impressions led to site visits.

From Around The Web:

How machine learning is changing the game for app marketers, Think with Google
How to Use Twitter Analytics: 7 Types of Useful Insights, MarketingProfs
What Audio Marketing is and Why It Should Be a Part of Your Content Strategy, CMS Wire

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.