MarTech Today: Salesforce’s ‘State of Marketing’ report, Pega’s Unified DMP & AMP for WordPress

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
  Jun 16, 2017 by Barry Levine
  This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.
• For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market
  Jun 16, 2017 by Amy Gesenhues
  Interbrand’s Andrea Sullivan on her rise to CMO and the people who inspired her along the way.
• Pega, Merkle launch Unified Data Management Platform
  Jun 16, 2017 by Barry Levine
  The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other responses.
• How to set up a successful revenue-generating demand gen system
  Jun 16, 2017 by Sweta Patel
  Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel explains how to set up a system to maximize the quality and quantity of demand generation.
• VoiceLabs suspends Alexa audio ads, saying ‘market not ready’
  Jun 16, 2017 by Greg Sterling
  Amazon’s ad restrictions raise questions about Alexa skills monetization.

From Marketing Land:

• Setting up and testing AMP for WordPress: A quick 7-step guide
  Jun 16, 2017 by Stephanie LeVonne
  Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.
• Amazon buying Whole Foods for nearly $14 billion. What now?
  Jun 16, 2017 by Greg Sterling
  The company has an intriguing range of options now available with 400+ stores.

From Around The Web:

• Headless, Static or Dynamic Content Delivery? Try ‘All of the Above’, CMS Wire
• Tubular Labs Announces DealMaker, Business Wire
• Introducing Landing Pages, VerticalResponse
• “An ad tech urban legend”: An oral history of how header bidding became digital advertising’s hottest buzzword, Digiday
• Industry Insiders Warn Of An Ad Tech Brain Drain, AdExchanger
• Why publishers need to protect their reputations in the age of server-to-server, Digiday
• Hot and Cold: Heatmaps in VR, YouTube Creator Blog

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.