MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Buying Viv, Samsung makes its “me too” virtual assistant play
  Oct 6, 2016 by Greg Sterling
  Like Siri, Viv sells itself before its ambitious product vision is realized.
  
• So you want to build a #martech marketing stack?
  Oct 6, 2016 by Matt McGee
  How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session.
  
• Here’s how marketing research is looking past consumers and connecting with their bodies
  Oct 5, 2016 by Barry Levine
  Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings.
• After 4 months & 125M+ pages indexed, where are we with AMP?
  Oct 6, 2016 by Kristi Kellogg
  Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
  

From Around The Web:

• 5 tracking errors that mess up your analytics reports, Internet Retailer
• Rubicon Poaches Google Exec to Bring Header Bidding to Apps, Ad Age
• How Many Variations Can You Have in an A/B/n Test?, ConversionXL
• The Optimizer’s Guide to Proper Website Quality Assurance (QA), ConversionXL
• Animoto Launches Marketing Video Builder to Create Professional Videos that Stand Out on Social Media, www.martechadvisor.com
• New ownerIQ Study Reveals Second-Party Data Era is Upon Us, PR Newswire
• Salesforce Unveils My Salesforce1 & SalesforceA: Apps for a Mobile World, www.cmswire.com
• An Inside Look At Snapchat’s New, High-Tech Ads API, Ad Age

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.