• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: SAP’s Marketing Cloud additions, free image compression tools & blockchain’s impact on search marketing

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution Oct 20, 2017 by Barry Levine The new features, following the recent purchase of identity provider Gigya, show that SAP […]

Barry Levine on October 23, 2017 at 9:00 am
  • More

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
    Oct 20, 2017 by Barry Levine
    The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing Cloud.
  • Location data beyond the marketing department: A look at 3 use cases
    Oct 20, 2017 by Eric Aledort
    As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate.
  • Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
    Oct 20, 2017 by Rob Rasko
    As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency.

From Marketing Land:

  • Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
    Oct 20, 2017 by Damian Rollison
    Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.
  • Testing shows e-commerce navigation doesn’t work the way we think it does
    Oct 20, 2017 by Brian Massey
    Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used.
  • Facebook details Instant Article subscription program as test launch nears
    Oct 19, 2017 by Tim Peterson
    The Economist, The Los Angeles Times and The Washington Post are among the initial 13 publications to put their Instant Articles behind a paywall.
  • From big to small: 5 free image compression tools reviewed
    Oct 19, 2017 by Tom Demers
    Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.
  • How blockchain will impact search marketing
    Oct 19, 2017 by Tony Edward
    Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edwards describes the dramatic impact the technology could have on digital marketing and advertising.

From Around The Web:

  • 4 Rising Technology Trends You Need to Know About, Authority Labs
  • AI Can’t Devise Your Creative, but It Can Do the What, Where and When, eMarketer
  • How To Accept Bitcoin on Your Website, Crazy Egg
  • Say “yes” to HTTPS: Chrome secures the web, one site at a time, The Google Official Blog


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.

Processing...Please wait.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.