MarTech Today: Scott Brinker’s Second Golden Age of MarTech, how one marketer uses a chatbot and Beeswax funding news
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Scott Brinker lays out vision for Second Golden Age of MarTech Jan 22, 2019 by Barry Levine In preparing this year’s MarTech Landscape, Brinker sees a new blending that is helping to […]
Barry Levine on January 23, 2019 at 9:35 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Scott Brinker lays out vision for Second Golden Age of MarTech
Jan 22, 2019 by Barry Levine
In preparing this year’s MarTech Landscape, Brinker sees a new blending that is helping to solve the industry’s three big challenges. - How one marketer uses a chatbot to retain customers
Jan 22, 2019 by Barry Levine
For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers. - Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
Jan 22, 2019 by Robin Kurzer
The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year.
From Marketing Land:
- Gain expert martech strategies. Lowest rates end Saturday!
Jan 22, 2019 by Scott Brinker
How many times have you said… “I don’t have enough time to evaluate marketing technology.” “I’m not seeing results on my martech investments.” “I’m fighting internal resistance and organizational dysfunction.” “I need more training than my company can provide.” You’re not alone. Your fellow marketers face these challenges every day too.
Online Marketing News From Around The Web:
- 3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers, Chief Marketing Technologist
- Another Pioneer Square Labs spinout: Remarkably targets commercial real estate with marketing tech, GeekWire
- JP Morgan Portfolio Company Partners With Blockchain Startup Run By Former Deloitte Boss, Forbes
- 5 Questions to Ask Before Hiring a Software Development Team, Entrepreneur India
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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