MarTech Today: Screen6 launches idSync, federal privacy legislation & why structured data for SEO matters

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Screen6 launches idSync to replace cookie syncing
  Nov 5, 2018 by Barry Levine
  The Dutch company says its solution can work across a variety of devices, including Over-the-Top (OTT) TV and cookie-challenged mobile devices.
• Learn how to engage with customers using AI
  Nov 5, 2018 by Digital Marketing Depot
  You know your customers, right? Sure. You’ve got loads of data to prove it, and that’s a key part of creating great customer experiences. But you’re now marketing in a world where your customers are generating more data than ever, and their digital breadcrumbs are scattered across way too many channels that you might not […]
• Calls to businesses rose more than 375% over past two holiday seasons
  Nov 5, 2018 by Robin Kurzer
  A new study finds inbound call volume has grown significantly during Black Friday weekend. Here’s how you can take advantage of that growth.
• Will Google+ be the final push Congress needs to pass restrictions on data use?
  Nov 5, 2018 by Wesley Young
  Federal privacy legislation is becoming an inevitability. Here’s how things are developing.

From Marketing Land:

• Why does structured data matter for SEO?
  Nov 5, 2018 by Digital Marketing Depot
  Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews.

From Around The Web:

• 3 Areas Where IoT Will Improve the Customer Journey, www.cmswire.com
• Arcadia Data: How AI And ML Enhance The Power Of The Data Native Approach, www.forbes.com
• How Using the Right Customer Data Yields Better Personalization, multichannelmerchant.com
• Key Challenges In Marketing And Sales Automation — And How To Overcome Them, www.forbes.com
• Political Advertisers Use Programmatic Social Media For Speed – eMarketer Trends, Forecasts & Statistics, www.emarketer.com
• Why Are There So Many Types of Customer Data Platforms? It’s Complicated. | CustomerThink, customerthink.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.