MarTech Today: ScribbleLive buys Linkdex, Jivox’ dynamic personalization for video ads & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: ScribbleLive buys SEO platform Linkdex Aug 24, 2016 by Barry Levine The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools. Chatsuite announces new […]
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
- ScribbleLive buys SEO platform Linkdex
Aug 24, 2016 by Barry Levine
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.
- Chatsuite announces new chatbot creation and management features for agencies
Aug 25, 2016 by Barry Levine
The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand.
- Jivox launches dynamic personalization for video ads
Aug 25, 2016 by Ginny Marvin
Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more.
- Twitter adds a button for people to direct-message businesses from their sites
Aug 24, 2016 by Tim Peterson
Twitter and Facebook continue to try to one-up each other as the place online for people to publicly and privately contact businesses.
From Around The Web:Analytics
- Building Your Own “Starship Enterprise” to Monitor and Manage Digital Marketing Performance, www.martechadvisor.com
- BuzzFeed names Todd Levy as its new CTO, techcrunch.co
- Google Fiber is pulling back on its broadband rollout as pressure grows to cut costs, www.recode.net
- Build a Responsive, Mobile-first Cart Page with Bootstrap, www.practicalecommerce.com
- Ad Tech And Mar Tech Synergy: Implications For App Developers, adexchanger.com
- Facebook open-sources A.I. software for segmenting objects in images, venturebeat.com
- Marketer’s Guide to Digital Dashboards, www.cardinalpath.com
- What are the benefits of a creative management platform (CMP)?, www.econsultancy.com
- 4 Addicting Mobile Apps Developed By Social Media Stars, mediakix.com
- 9 Costs to Consider Before Hiring a Custom App Developer, smallbiztrends.com
- Chat bots: Turning SMS into a next-gen engagement platform, www.mobilecommercedaily.com
- Facebook Seizes Header Bidding to Challenge Google, adage.com
- YouTube Film School for Marketers: The Scrappy Upstart’s Cheat Sheet for High-Quality Video Marketing, www.marketingprofs.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.