MarTech Today: Segment launches Personas, B2B developer marketing & GDPR solutions for managers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Segment launches Personas to capture its ecosystem data into customer profiles
  Oct 25, 2017 by Barry Levine
  The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform.
• B2B developer marketing? It’s complicated.
  Oct 25, 2017 by Josh Aberant
  Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code.
• Two companies announce GDPR solutions for managers
  Oct 25, 2017 by Barry Levine
  SAS and M-Files are building on their existing info/data management software to provide tools for IT, legal, marketing and corporate privacy regulators.

From Marketing Land:

• Twitter will make its ads more transparent to brands, everyone else
  Oct 24, 2017 by Tim Peterson
  Twitter will open an Advertising Transparency Center and has agreed to a Media Rating Council audit of its ad metrics.

From Around The Web:

• Introducing the All-New Amazon Appstore for Android Devices, Amazon AppStore Blog
• FTC loosens guidelines to let kids use voice commands, Engadget
• Researchers Hack Tinder, Ok Cupid, Other Dating Apps to Reveal Your Location and Messages, Gizmodo
• What Blockchain Can Offer Loyalty Programs, CMS Wire
• What to Do When Marketing Technology Can’t Be the Top Priority, eMarketer

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.