MarTech Today: Segment launches Personas, B2B developer marketing & GDPR solutions for managers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Segment launches Personas to capture its ecosystem data into customer profiles Oct 25, 2017 by Barry Levine The company is advancing beyond its origin as a data switchboard as it […]
Barry Levine on October 26, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
- Segment launches Personas to capture its ecosystem data into customer profiles
Oct 25, 2017 by Barry Levine
The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform. - B2B developer marketing? It’s complicated.
Oct 25, 2017 by Josh Aberant
Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code. - Two companies announce GDPR solutions for managers
Oct 25, 2017 by Barry Levine
SAS and M-Files are building on their existing info/data management software to provide tools for IT, legal, marketing and corporate privacy regulators.
From Marketing Land:
- Twitter will make its ads more transparent to brands, everyone else
Oct 24, 2017 by Tim Peterson
Twitter will open an Advertising Transparency Center and has agreed to a Media Rating Council audit of its ad metrics.
From Around The Web:
- Introducing the All-New Amazon Appstore for Android Devices, Amazon AppStore Blog
- FTC loosens guidelines to let kids use voice commands, Engadget
- Researchers Hack Tinder, Ok Cupid, Other Dating Apps to Reveal Your Location and Messages, Gizmodo
- What Blockchain Can Offer Loyalty Programs, CMS Wire
- What to Do When Marketing Technology Can’t Be the Top Priority, eMarketer