MarTech Today: Segment’s new GDPR capabilities, Taplytics’ OTT app testing & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Segment announces new GDPR compliance capabilities
  Nov 20, 2017 by Robin Kurzer
  The API-based data platform’s new features will help companies wrangle all of a user’s data.
• Taplytics now supports OTT TV app testing
  Nov 20, 2017 by Barry Levine
  This maker of mobile app testing software expands to internet-based TV platforms.
• 5 best practices for transforming the customer journey through analytics
  Nov 20, 2017 by Nandini Rathi
  Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing.
• Marketers don’t see much value in being verified on Twitter
  Nov 20, 2017 by Tim Peterson
  Being verified doesn’t bring any quantifiable benefits to brands or lead to brands being more active on Twitter, according to four agency execs.

From Marketing Land:

• SEO + UX = Success
  Nov 20, 2017 by Sherry Bonelli
  These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.
  

From Around The Web:

• 16 Crucial Alexa Skills For Marketers, CMS Wire
• Scale Your B2B Content with Artificial Intelligence, Content Marketing Institute

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.