MarTech Today: Sensory’s facial authentication, Intellimize’s web site testing & podcasting in marketing

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Sensory’s new Fujitsu partnership means your face could become a lot more valuable to enterprises
  Nov 21, 2017 by Barry Levine
  Mizuho, the 15th largest bank in the world, will become the latest user of Sensory’s facial authentication.
• Intellimize introduces a new way to test websites
  Nov 21, 2017 by Robin Kurzer
  The tool uses machine learning to give marketers an alternative to A/B testing.
• Amobee launches an Inventory Accountability Program
  Nov 21, 2017 by Barry Levine
  It adds a new refund guarantee, an anti-bot diagnostic tool and commitments from exchange partners to the ad tech unit’s existing anti-fraud efforts.
• Data fidelity matters, online and offline
  Nov 21, 2017 by Jose Cebrian
  If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels.
• Listen up: The state of podcasting in marketing
  Nov 21, 2017 by Robin Kurzer
  Some marketers are comparing it to the Golden Age of radio.

From Marketing Land:

• The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018
  Nov 21, 2017 by Marketing Land
  Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and retail experts.
• It’s time to slay the internet’s ‘Cookie Monster’
  Nov 21, 2017 by Malcolm Cox
  Columnist Malcolm Cox believes the EU’s impending GDPR rules represent an opportunity for marketers to refocus on the quality of content and restore consumer trust.
  

From Around The Web:

• 7 Tips for Making Your Website Content Interactive, Marketo
• Making Visual Messaging Even Better – Introducing High Resolution Photos in Messenger, Facebook Newsroom
• Why Web Analytics Are More Important Than Ever, CMS Wire
• YouTube returns to the Amazon Echo Show, TechCrunch

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.