MarTech Today: Session replay scripts, automated video scanning for brand safety & digital transformation for brands

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Another consumer privacy issue in the age of GDPR: Session replay scripts
  Dec 1, 2017 by Barry Levine
  A Princeton University study finds that such tracking of user browsing can collect and distribute a lot of confidential info.
• Delmondo, Uru team up for automated video content analysis service
  Dec 1, 2017 by Barry Levine
  As part of the new partnership, the New York City companies are also launching what they say is the first automated video scanning for brand safety.
• The MarTech Minute: Strategic acquisitions, new products and more
  Dec 1, 2017 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• What digital transformation means for brands
  Dec 1, 2017 by Dan Purvis
  Contributor Dan Purvis takes a look at the evolution of digital and how brands can stay a step ahead of the competition by embracing this digital transformation.

From Marketing Land:

• SEO SWOT Analysis: Focus your efforts in areas that deliver results
• Nov 30, 2017 by Marcus Miller
  Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts.

From Around The Web:

• 5 Social Tools for Social Media Marketers, Social Media Examiner
• Artificial intelligence set to soar, Retail Dive
• Google finally bans apps that include shady lock screen ads from the Play Store, Android Police
• One Analytics Tool Doesn’t Cut It: An Integrated Analytics Approach, CMS Wire
• Why You Should Clean Your Email List (and How to Do It), AWeber

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.