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MarTech Today: Shine/Rainbow now filters ads, the new RCS messaging platform & why martech data should drive ad tech

Barry Levine on February 28, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering
Feb 27, 2017 by Barry Levine
The company says it has always been about customer experience, but now it’s screening ads against IAB and other standards.
Google and others expand initiative launching new RCS messaging platform
Feb 27, 2017 by Barry Levine
The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps.
Why martech data should drive ad tech
Feb 27, 2017 by Chuck Moran
Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.

From Marketing Land:

[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack
Feb 27, 2017 by Digital Marketing Depot
It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions.
Are you leveraging these underutilized Google Analytics features?
Feb 27, 2017 by David Booth
Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer.
Amazon: Virtual assistants and AI robots have free speech rights, too
Feb 24, 2017 by Greg Sterling
Company uses First Amendment argument in opposition to warrant seeking Alexa audio recordings in murder case.
Selecting a CMS
Feb 24, 2017 by Digital Marketing Depot
Selecting the right content management system (CMS) is a critical part of creating your business website.

From Around The Web:

How to Design Dashboards That Make Sense, Search Engine People
An introduction to ecommerce APIs for non-developers, Chief Marketing Technologist
Here’s what will drive adoption for another 10,000 Amazon Alexa skills, VentureBeat
Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon, Contently
Ad tech and ad blockers share common ground on inventory quality, Digiday
Common misconceptions brand executives have about AI, VentureBeat
If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials, eMarketer
EFF: Half of web traffic is now encrypted, TechCrunch
Social Media Algorithms: How They Work and How to Use Them in Your Favor, The Buffer Blog
Facebook’s video app is now available on Samsung smart TVs, VentureBeat
Header Bidding Doesn’t Work For Video, AdExchanger
How YouTube Serves As The Content Engine Of The Internet’s Dark Side, BuzzFeed News
Marketing in the UK: Finding the Best Value in Video Ads, eMarketer
The 5 Best Live Streaming Apps & Platforms, MediaKix
YouTube is coming to Comcast’s Xfinity X1 set-top box, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.