MarTech Today: Shine/Rainbow now filters ads, the new RCS messaging platform & why martech data should drive ad tech

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering
  Feb 27, 2017 by Barry Levine
  The company says it has always been about customer experience, but now it’s screening ads against IAB and other standards.
• Google and others expand initiative launching new RCS messaging platform
  Feb 27, 2017 by Barry Levine
  The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps.
• Why martech data should drive ad tech
  Feb 27, 2017 by Chuck Moran
  Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.

From Marketing Land:

• [Reminder] Upcoming webinar — Build Your Ultimate Martech Stack
  Feb 27, 2017 by Digital Marketing Depot
  It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions.
• Are you leveraging these underutilized Google Analytics features?
  Feb 27, 2017 by David Booth
  Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer.
• Amazon: Virtual assistants and AI robots have free speech rights, too
  Feb 24, 2017 by Greg Sterling
  Company uses First Amendment argument in opposition to warrant seeking Alexa audio recordings in murder case.
• Selecting a CMS
  Feb 24, 2017 by Digital Marketing Depot
  Selecting the right content management system (CMS) is a critical part of creating your business website.
  

From Around The Web:

• How to Design Dashboards That Make Sense, Search Engine People
• An introduction to ecommerce APIs for non-developers, Chief Marketing Technologist
• Here’s what will drive adoption for another 10,000 Amazon Alexa skills, VentureBeat
• Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon, Contently
• Ad tech and ad blockers share common ground on inventory quality, Digiday
• Common misconceptions brand executives have about AI, VentureBeat
• If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials, eMarketer
• EFF: Half of web traffic is now encrypted, TechCrunch
• Social Media Algorithms: How They Work and How to Use Them in Your Favor, The Buffer Blog
• Facebook’s video app is now available on Samsung smart TVs, VentureBeat
• Header Bidding Doesn’t Work For Video, AdExchanger
• How YouTube Serves As The Content Engine Of The Internet’s Dark Side, BuzzFeed News
• Marketing in the UK: Finding the Best Value in Video Ads, eMarketer
• The 5 Best Live Streaming Apps & Platforms, MediaKix
• YouTube is coming to Comcast’s Xfinity X1 set-top box, TechCrunch

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.