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MarTech Today: Simulmedia’s new direct-to-consumer TV ad marketplace, Vote.org tries to reach the unreachable & the new wave of email innovation

Barry Levine on November 2, 2018 at 9:00 am

Here’s our recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV
Nov 1, 2018 by Barry Levine
Dollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their needs.
Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable
Nov 1, 2018 by Barry Levine
The non-partisan organization is testing some new tactics this year to reach some of the most connected people on earth.
Digital work crisis — take the survey…
Nov 1, 2018 by MarTech Today
You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we’re calling the “Digital Work Crisis.” We’re asking anyone who works in a large organization, especially those who are involved in marketing operations and marketing technology, to answer just a few […]
Marketers must capitalize on the new wave of email innovation
Nov 1, 2018 by Ryan Phelan
Discover which companies are pushing the virtual envelope in the email marketing space.

From Marketing Land:

Instagram introduces new hashtag search API for businesses
Nov 1, 2018 by Amy Gesenhues
The new API limits search queries to 30 unique hashtags within a seven-day period.
Digital work crisis — take the survey…
Nov 1, 2018 by Marketing Land
You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we’re calling the “Digital Work Crisis.” We’re asking anyone who works in a large organization, especially those who are involved in marketing operations and marketing technology, to answer just a few questions.

From Around The Web:

Adjusting The Dial: How TV’s Future Tracks To The Evolution Of Digital Advertising, AdExchanger
How to Do A/B Testing With Landing Pages: A Complete Guide, Crazy Egg
Neo4j raises $80 million for next-generation graph databases, VentureBeat
Top 10 LinkedIn Groups For Marketing Technology Professionals, Marketing Automation Solutions Review
Oculus co-founder: “Free is still not cheap enough” for current VR tech, Ars Technica

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.