MarTech Today: Singular merges with Apsalar, SugarCRM launches new Relationship Intelligence product & Messenger M’s new suggestions

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Singular merges with Apsalar to form ‘unified analytics platform’ for mobile
  Jun 27, 2017 by Barry Levine
  The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and segmenting.
• SugarCRM launches first product to help provide a ‘full view of customer’
  Jun 27, 2017 by Barry Levine
  Called Hint, it automatically finds additional data for CRM contacts and is the initial offering in a new Relationship Intelligence line.
• An intervention on marketing’s dysfunctional relationship with data
  Jun 27, 2017 by Joshua Reynolds
  If it feels like you have a dysfunctional relationship with data, you’re not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step “relationship tune-up” guide.

From Marketing Land:

• YouTube Studio beta on the way with new design, inbox features & way to organize comments
  Jun 27, 2017 by Amy Gesenhues
  Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up.
• Facebook Messenger’s M assistant now suggests saving links, calling people
  Jun 27, 2017 by Tim Peterson
  Messenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.

From Around The Web:

• How to Build a Better WordPress Website … One Week at a Time, Copyblogger
• Thinking of a Master Plan for Your Website Redesign, UserTesting Blog
• UX Design Thinking From A Senior Citizen’s Perspective, Usability Geek
• RedPoint Global Unveils New Master Data Management (MDM) Capabilities on its Industry-Leading Customer Data Platform, RedPoint Global
• How Technology Content Marketers Can Earn Trust, Content Marketing Institute
• Amazon Web Services is launching machine translation service, CNBC
• iOS 11 preview: keep it simple, smarty, The Verge
• Yahoo Mail rolls out a rebuilt, redesigned service, including a new ad-free option, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: MarTech Today Newsletter