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MarTech Today: Singular merges with Apsalar, SugarCRM launches new Relationship Intelligence product & Messenger M’s new suggestions

Barry Levine on June 28, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Singular merges with Apsalar to form ‘unified analytics platform’ for mobile
Jun 27, 2017 by Barry Levine
The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and segmenting.
SugarCRM launches first product to help provide a ‘full view of customer’
Jun 27, 2017 by Barry Levine
Called Hint, it automatically finds additional data for CRM contacts and is the initial offering in a new Relationship Intelligence line.
An intervention on marketing’s dysfunctional relationship with data
Jun 27, 2017 by Joshua Reynolds
If it feels like you have a dysfunctional relationship with data, you’re not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step “relationship tune-up” guide.

From Marketing Land:

YouTube Studio beta on the way with new design, inbox features & way to organize comments
Jun 27, 2017 by Amy Gesenhues
Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up.
Facebook Messenger’s M assistant now suggests saving links, calling people
Jun 27, 2017 by Tim Peterson
Messenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.

From Around The Web:

How to Build a Better WordPress Website … One Week at a Time, Copyblogger
Thinking of a Master Plan for Your Website Redesign, UserTesting Blog
UX Design Thinking From A Senior Citizen’s Perspective, Usability Geek
RedPoint Global Unveils New Master Data Management (MDM) Capabilities on its Industry-Leading Customer Data Platform, RedPoint Global
How Technology Content Marketers Can Earn Trust, Content Marketing Institute
Amazon Web Services is launching machine translation service, CNBC
iOS 11 preview: keep it simple, smarty, The Verge
Yahoo Mail rolls out a rebuilt, redesigned service, including a new ad-free option, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.