MarTech Today: Sizmek buys Rocket Fuel, fake DSPs & LiveRamp’s IdentityLink for Publishers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Martech M&A: Sizmek acquiring Rocket Fuel to combine programmatic platform capabilities
  Jul 18, 2017 by Ginny Marvin
  Rocket Fuel will become a private company once again.
• A billion reasons why loyalty marketers need customer identity
  Jul 18, 2017 by Mike Sands
  While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help.
• Cedato offers Video Tech Stack for Publishers
  Jul 18, 2017 by Barry Levine
  This is the first such package by the native video provider for mid-tier site and app publishers.
• LiveRamp launches IdentityLink for Publishers
  Jul 18, 2017 by Barry Levine
  Participating publishers can offer Facebook-like people-based targeting on their sites.
• Can Google ‘democratize’ Analytics with natural language and machine learning?
  Jul 18, 2017 by Greg Sterling
  The company hopes that GA will become easier to use and more accessible to more people.
• Is your demand-side platform real or fake?
  Jul 18, 2017 by Ratko Vidakovic
  How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for.

From Marketing Land:

• What marketers need to know about addressable TV and OLV
  Jul 18, 2017 by Justin Freid
  As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.
• Three ways you’re wasting money on your marketing automation
  Jul 17, 2017 by Digital Marketing Depot
  As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get as a single company unit. They’ve worked with clients operating in almost every marketing automation platform.

From Around The Web:

• How to Monitor Social Media Analytics with WordPress, WPExplorer
• Amazon cozies up to video publishers with marketing and tech support – and cash, Digiday
• Google introduces Hire, a new recruiting app that integrates with G Suite , The Official Google Blog
• Zeta Global Acquires MarTech Provider Boomtrain, CMS Wire
• LinkedIn’s new Windows 10 app brings invite notifications straight to your PC, The Verge

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.