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MarTech Today: Sizmek’s updated Ad Builder, Urban Airship’s notifications to any device & getting Google Home/Amazon Echo to talk to each other

Barry Levine on November 4, 2016 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Sizmek updates its HTML5 Ad Builder video tool with VPAID interactive authoring
Nov 3, 2016 by Barry Levine
The ad management firm says the enhanced tool can generate interactive HTML5 videos without coding, as publishers move away from interactive Flash video.
Urban Airship now sends its notifications to any device, not just smartphones or tablets
Nov 3, 2016 by Barry Levine
The updated mobile marketing platform can create and transmit actionable messages to connected TVs or cars, smart appliances, point-of-sale displays or intelligent agents.

From Marketing Land:

Choosing the right local marketing automation software for your business
Nov 3, 2016 by Digital Marketing Depot
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO.
How to make Google Home & Amazon Echo talk to each other in an infinite loop
Nov 3, 2016 by Danny Sullivan
They might be rivals, but these home assistants are happy to talk to each other… and keep talking and talking and talking.
Google Home’s arrival ushers in the era of the virtual assistant
Nov 3, 2016 by Greg Sterling
It won’t really matter if you own Google Home or Amazon Echo; the point is that you will own one of them

From Around The Web:

30 Essential Blog Tools for Growth, www.blogherald.com
It’s Time to Take Content Marketing Automation Seriously, www.marketingprofs.com
The Complete Guide to Speeding Up Your Content, www.searchenginejournal.com
5 ways AI marketing boosts campaign performance & ROI, venturebeat.com
Forms Can Now Be Embedded in AMP Pages, www.searchenginejournal.com
Google will soon let developers set introductory subscription prices for apps, venturebeat.com
The NFL is producing a virtual reality video series exclusively for Google, www.recode.net

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.