MarTech Today: Skimlinks adds AMP support, Adjust launches new anti-fraud standard and Adobe Experience Manager adds features

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Skimlinks launches automated affiliate links for AMP
  Feb 13, 2019 by Barry Levine
  The UK-based firm says this is the first such automated solution for affiliate links on AMP pages.
• Adjust unveils a new standard to combat fraudulent ad clicks
  Feb 13, 2019 by Barry Levine
  Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.
  
• 2019 Martech Trends You Need To Know
  Feb 13, 2019 by Digital Marketing Depot
  Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers. Learn how you can harness these trends to break free of classic trade-offs […]
• LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
  Feb 13, 2019 by Amy Gesenhues
  LinkedIn will now let sales reps share the lead and account lists they create with team members.
• Adobe Experience Manager adds features to help marketers manage assets, optimize video
  Feb 13, 2019 by Amy Gesenhues
  The company also released new tools designed for IT and developers managing app development.

From Marketing Land:

• Agencies, brands see big potential for OTT, cross-device measurement in 2019
  Feb 13, 2019 by Robin Kurzer
  IAS’s Digital Pulse Survey also found that though concern about ad fraud has dropped, it’s still at the forefront of marketers’ minds.
• Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities
  Feb 13, 2019 by Amy Gesenhues
  The site is continuing to build out its performance-driven advertising options for marketers.
• Sharpen your SEO & SEM skills. See the SMX Advanced agenda!
  Feb 12, 2019 by Marketing Land
  For nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing connections, and further their careers. Join them in Seattle June 3-5. The agenda is live and ready for you to explore! Register now & save up to $900! All Access Pass: Book now and save $450.

From Around The Web:

• Almost 60% of marketers haven’t implemented AMP, see why, Unbounce
• Apple targeting April launch for video service, CNBC
• How we fought bad apps and malicious developers in 2018, Android Developers Blog
• Highland Math Forms First Data Co-op Of Data Sellers | AdExchanger, Ad Exchanger
• How Artificial Intelligence is Reshaping Email Marketing, aithority.com
• How Long Until We All Use AI Sales Assistants?, it.toolbox.com
• What to Expect as Amazon Delves Deeper Into Smart Homes and AI – Adweek, www.adweek.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.