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MarTech Today: Smaato adds machine learning, Skyword merges with TrackMaven & Google responds to large ad fraud operation

Barry Levine on October 24, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

SSP Smaato adds machine learning for directing inventory to DSPs
Oct 23, 2018 by Barry Levine
With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform.
Skyword merges with TrackMaven to create a content marketing platform with more insights
Oct 23, 2018 by Barry Levine
Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing.
5,000+ Martech Tools: What’s a marketer to do?
Oct 23, 2018 by Digital Marketing Depot
Did you miss our live webinar — 5000+ Martech Tools: What’s a marketer to do? — featuring Scott Brinker and Anand Thaker? Watch the replay and learn about new trends in the martech landscape and how they might impact your marketing efforts. Topics include: Which hot marketing technologies are ready for the mainstream and which […]

From Marketing Land:

Google responds to large ad fraud operation that utilized more than 125 Android apps
Oct 23, 2018 by Robin Kurzer
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.
Is Facebook the only platform using 2FA for ad targeting purposes?
Oct 23, 2018 by Amy Gesenhues
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned.

From Around The Web:

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.