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MarTech Today: Smaato’s mobile ad solution, Google Cloud announcements & more

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

Amy Gesenhues on March 10, 2017 at 9:00 am
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers
    Mar 9, 2017 by Barry Levine
    The self-service capability allows advertisers to directly assess inventory before bidding.
  • Google Cloud’s many product announcements at Google Next
    Mar 9, 2017 by Danny Sullivan
    What’s new with Google Cloud? All the latest product news here.
  • Making complementary media strategies work: The recipe for cross-channel attribution
    Mar 9, 2017 by Kevin O’Reilly
    Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment.

From Marketing Land:

  • WebMD’s new Alexa health skill should go to pharmacy school
    Mar 9, 2017 by Greg Sterling
    The company’s Alexa skill didn’t understand drug names. Google Home performed much better.
  • Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories
    Mar 9, 2017 by Tim Peterson
    Messenger Day lets people post photos and videos to a running diary that expires after 24 hours, like they can on Facebook, Instagram and Snapchat.
  • A technical argument for quality content
    Mar 9, 2017 by Dave Davies
    What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions.
  • Why email is taking center stage in marketing innovation
    Mar 9, 2017 by Jason Warnock
    From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017.
  • A healthier, happier social presence: Tips for health care marketers in 2017
    Mar 9, 2017 by Rob Begg
    The health care industry has been slow to embrace social media, but contributor Rob Begg explains how that’s shifting and what hospitals and pharmaceutical companies can do to improve their social listening.
  • Optimizely expands its experimentation platform to OTT TV
    Mar 9, 2017 by Matt McGee
    New product supports video experiments in any over-the-top TV app that uses tvOS or Android TV.
  • Video: See how Facebook inserts mid-roll ads in non-live videos
    Mar 8, 2017 by Tim Peterson
    Facebook has started inserting ads in the middle of some non-live videos. Here’s what it’s like to watch one.
  • 6 steps to creating high-converting native ads
    Mar 8, 2017 by Digital Marketing Depot
    Reaching your target audience and gaining traction and interest with native ads is far more complex than simply slapping up an ad that will integrate with a medium. Make sure your native ads are working for you. With the threat of ad blocking, creating native ads the right way is growing in importance.

From Around The Web:

  • 2017 CMO Focus: What’s Next from AI? Intelligent Insights, MarTech Advisor
  • Chatbots, vertical video and data targeting will reshape advertising this year, Mobile Commerce Daily
  • How to Integrate Slack into your ABM MarTech Stack, MarTech Advisor
  • The Next Debate: The Convergence Of MarTech And Sales Tech, AdExchanger
  • WhatsApp tests business chat tools in search for revenue, Reuters
  • How to drive marketing success with AR & VR technology, Digiday

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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