MarTech Today: Smart contracts, NinthDecimal’s ‘website to store’ offline attribution & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• MarTech Landscape: What’s a smart contract?
  Nov 15, 2017 by Barry Levine
  As a blockchain ecosystem emerges, smart contracts could become a common way of automatically implementing transparent deals.
• NinthDecimal announces ‘website to store’ offline attribution capability
  Nov 15, 2017 by Greg Sterling
  Study released with launch offers insights that show nuances in consumer behavior based on device usage and how a customer comes to a website.

From Marketing Land:

• Google Manual Actions: Frequently asked questions and their answers
  Nov 15, 2017 by Kaspar Szymanski
  Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties

From Around The Web:

• Up Your Personalization Ante With the Help of Machine Learning, CMS Wire

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.