MarTech Today: Smartling’s predictive translation score, taking marketing automation to the next level & A Grand View of Martech

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Smartling now offers predictive score on translation quality
  Aug 28, 2017 by Barry Levine
  The New York City-based company says this is the first forward-looking quality score.
• Real Story Group: Good time to get your informational house in order
  Aug 28, 2017 by Barry Levine
  AI-based tools are changing quickly, says Tony Byrne, so the best strategy is to have your data and content in good shape.
• Martech enablement series: Part 4 — Building the team
  Aug 28, 2017 by Peter Ladka
  In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilites, and how to educate and train your team to successfully move your organization towards martech enablement.
• MarTech Today Research: A marketer’s guide to personalization tools
  Aug 28, 2017 by Barry Levine
  The new report focuses on 18 selected tools that segment, test and deliver content, emails and recommendations to individuals or customer segments.
• 5 tools to take your marketing automation to the next level
  Aug 28, 2017 by Ben Jacobson
  Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition.
• The Grand View of Martech: A Martech Manifesto (DRAFT)
  Aug 28, 2017 by Scott Brinker
  Contributor and MarTech Conference chair Scott Brinker addresses the question, “What is martech?” and proposes a unifying model for this evolving industry and community.

From Marketing Land:

• Get into the email automation game
  Aug 28, 2017 by Ryan Phelan
  If you haven’t yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program.
  
• ‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds
  Aug 25, 2017 by Greg Sterling
  Ads were bought using DoubleClick Bid Manager. Google now seeking refund assurances from exchanges if fraud is discovered.

From Around The Web:

• How to Make Your Website Better for Analytics, Content Marketing Institute
• Apple to Hold Product Launch Event on Sept. 12, Wall Street Journal
• Facebook unveils center to teach Brazilian coders, entrepreneurs, Reuters
• Tech Firms Team Up to Take Down “WireX” Android DDoS Botnet, Krebs on Security
• Chrome will soon let you permanently mute websites, Android Police
• How Marketers Can Prepare for the GDPR, CMS Wire
• 4INFO Announces General Availability of Onboarding Solution Built for a Mobile-First World, PR Web
• Forcepoint Acquires RedOwl, Extends Global Human-Centric Security Leadership, PR Newswire
• Augmented advertising: The new concept you need to know now, Digiday
• Trove’s AI scans company emails to unlock professional networks, VentureBeat
• Thousands of Android apps use phone without your permission: eZanga, CNB

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.