MarTech Today: Snaplytics’ Snapchat analytics, chatbots for ad campaigns & the “Real World Web”

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Snaplytics launches Snapchat analytics
  Oct 28, 2016 by Barry Levine
  Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.
• How to get budget for your account-based marketing programs
  Oct 28, 2016 by Peter Isaacson
  Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so that it will boost your bottom line.
• Chatbots can now help advertisers stay on top of their ad campaigns in Slack, Facebook Messenger & other platforms
  Oct 28, 2016 by Ginny Marvin
  Ask a chatbot to get alerts, reports and insights without having to log into an ad management or analytics platform.
• The MarTech Today app is now available for iOS & Android
  Oct 28, 2016 by Matt McGee
  Download our new app, featuring daily martech industry news and features, breaking news alerts, offline reading and more.

From Marketing Land:

• [Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the “Real World Web”
  Oct 28, 2016 by Matt McGee
  In this week’s podcast, we meet a company that’s aiming to put an end to thinking about “online” and “offline” as different user experiences, and what that would mean for marketers.

From Around The Web:

• WordPress 4.7 Beta 1 Now Available for Testing, wptavern.com
• How Chatbots Are Revolutionizing the Way You Reach Your Consumer, www.convinceandconvert.com
• Getting Started with Google AMP in WordPress, kinsta.com
• Google AMP Gets Mixed Reviews From Publishers, Wall Street Journal
• 360 Video for Marketers: What You Need to Know, www.socialmediaexaminer.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.