MarTech Today: Snaps’ Conversational Cloud, dynamically personalized ads & the future of modern commerce

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Snaps launches a Marketing Cloud for chatbots, messaging and emojis
  Jun 29, 2017 by Barry Levine
  New York City-based company is offering a self-service platform so marketers can target users with automated conversations.
• Advertisers can dynamically personalize native ads with Flashtalking & Sharethrough partnership
  Jun 29, 2017 by Ginny Marvin
  The companies say theirs is the first dynamic content optimization solution for native advertising.
• What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?
  Jun 29, 2017 by Brian Solis
  Today’s retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the path he believes retailers must take to be successful.
• Social media automation: Oxymoron or godsend?
  Jun 29, 2017 by Seth Price
  When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to consider when automating your social media content.

From Marketing Land:

• TAG launches tool to help keep ads off apps that pirate content
  Jun 29, 2017 by Ginny Marvin
  Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain.
• Considering a social media management platform? We compare 18 leading vendors
  Jun 29, 2017 by Digital Marketing Depot
  With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance, and productivity.
• 7 things marketers need to know about Google’s Smart display campaigns, direct from Google
  Jun 29, 2017 by Matt Lawson
  Google rolled out Smart display campaigns in April. Columnist and Googler Matt Lawson answers some FAQs about these automated display campaigns.

From Around The Web:

• In the Amazon era, debating the store of the future, Digiday
• AppLift’s Newest Fraud Report Reveals Global Mobile Programmatic Fraud Distribution Patterns, Market Wired
• Brandwatch Image Insights: The Image Analytics Platform To Track Every Logo, PR Newswire
• Digital Asset Management Platform Libris by PhotoShelter Announces Advanced File Support and Connection to Adobe to Streamline Every Step of the Creative Workflow, PR Web
• 5 Principles To Make Sure Businesses Design Responsible AI, Fast Company
• The marketing (to) automation problem: How will IoT products sell their services to other devices?, Econsultancy
• Apple Glasses will be bigger than the iPhone: Gene Munster, CNBC
• Instagram Unleashes a Smart Algorithm to Blast Away Nasty Comments, WIRED

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.