MarTech Today: Sonobi’s cookie-less ad marketplace, LivePerson with IBM’s Watson & marketing automation addiction

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace Jun 21, 2017 by Ginny Marvin Combined, the publishers deliver an audience of more than 150 million signed-in […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • Snapchat’s Snap Map plots Stories by location but not ads (yet)
    Jun 21, 2017 by Tim Peterson
    Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers.
  • Advanced testing: What 4,000 A/B tests can teach you
    Jun 21, 2017 by Jason Puckett
    Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.
  • The new marketing mandate: Learn fast
    Jun 21, 2017 by Justin Dunham
    Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how.
  • Report: 14 marketing automation vendors profiled — updated for 2017
    Jun 21, 2017 by Digital Marketing Depot
    Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency, enhanced ability to generate more and better qualified leads, a multi-channel view of prospect behavior, and better alignment of sales and marketing goals.

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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