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MarTech Today: Spending more on martech, Oodi’s agency outsourcing platform & GDPR won’t kill you

Barry Levine on December 14, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
Dec 13, 2017 by Amy Gesenhues
Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming year.
Advertisers plan to increase mobile ad spend in 2018 despite ad fraud concerns [Study]
Dec 13, 2017 by Ginny Marvin
Advertisers that spend at least $1 million per month on digital advertising cite combating fraud as a high priority.
Digital advertising 2017: A year of reckoning in review
Dec 13, 2017 by Ginny Marvin
This year was dominated by controversy, mobile and the duopoly, but there’s more to the story.
Finding a perfect match: Oodi helps companies outsource to agencies
Dec 13, 2017 by Robin Kurzer
The e-commerce platform wants to make RFPs irrelevant and make the entire process quicker.
GDPR won’t kill you. It’ll make you stronger
Dec 13, 2017 by John Steinert
The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI.

From Marketing Land:

A balanced approach to data-driven SEO
Dec 13, 2017 by Ryan Shelley
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
Facebook ads can now link to brands’ WhatsApp accounts
Dec 13, 2017 by Tim Peterson
After rolling out verified profiles for businesses on WhatsApp, Facebook is adding a tool for brands to promote their presence.

From Around The Web:

Five Trends That Will Shape Mobile Adtech in 2018, MarketingProfs
How Social Media Marketers Can Leverage Marketing Technology, eMarketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.