MarTech Today: Springbot’s data coop for SMBs, Suzy’s new crowd intelligence platform & Oracle’s Java lawsuit against Google returns

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Springbot opens a customer data co-op for retail SMBs
  Mar 27, 2018 by Barry Levine
  The new Exchange enables lookalike matching, followed by a drip email campaign for prospects.
• The dynamic consumer’s journey & how to add value
  Mar 27, 2018 by Bridget Fletcher
  In the current environment, marketers may get the impression that consumers are hostile to data-driven advertising and content. But contributor Bridget Fletcher argues that’s not the case and explains how we can all move forward.
• Meet Suzy: the new crowd intelligence platform with the cute name
  Mar 27, 2018 by Robin Kurzer
  The technology platform gives marketers a way to crowdsource from a pool of more than a million respondents almost instantly.

From Marketing Land:

• Oracle’s $9 billion Java lawsuit against Google back from the dead
  Mar 27, 2018 by Greg Sterling
  Appeals court said that Google violated Oracle’s copyrights.
• Advertisers didn’t leave YouTube, and they won’t leave Facebook
  Mar 27, 2018 by Nate Elliott
  Is Facebook in serious trouble with advertisers over data practices revealed in the Cambridge Analytica scandal? Contributor Nate Elliott expects the controversy to eventually blow over.

From Around The Web:

• What lies beneath: The things Facebook knows go beyond user data, arsTechnica
• Protecting our Ad Network: How Advertising Policies & Policy Enforcement Work, AdWords Blog
• Data is not the new oil, TechCrunch
• SITO Launches Institute for Consumer Behavior and Location Sciences, Sito

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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