MarTech Today: Stackies’ winners, the new MarTech Landscape & GDPR moves by Twitter and location data providers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• 2018 Stackie Award winners: The most impactful martech stacks this year
  Apr 24, 2018 by Robin Kurzer
  Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year’s MarTech conference.
• At this year’s MarTech Conference, trust takes a starring role
  Apr 24, 2018 by Barry Levine
  It’s appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer relationships.
• Scott Brinker unveils his most populous Marketing Technology Landscape yet
  Apr 24, 2018 by Barry Levine
  At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem.
• Twitter updates TOS and privacy policy to comply with GDPR
  Apr 24, 2018 by Robin Kurzer
  The social media company joins other large companies updating their policies to comply with the sweeping EU legislation.
• Location data providers scale back EU operations to build consent-based data sets
  Apr 24, 2018 by Greg Sterling
  Factual reports that less than half of its location data partners in Europe are GDPR-compliant today.

From Marketing Land:

• Facebook opens Authorization tab in Page settings for advertisers running political ads
  Apr 24, 2018 by Amy Gesenhues
  While the Authorizations tab will be visible to all advertisers, only those in the US that are running political ads will be able to complete the authorization process for now.

From Around The Web:

• 4 Use Cases of AI for B2B Marketers, Marketo
• Instagram launches “Data Download” tool to let you leave, TechCrunch
• Launching a New App: A Checklist, 3Q Digital
• Why social commerce isn’t #trending yet, Retail Dive

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.