MarTech Today: SteelHouse’s free viewability reports, Impact Radius’ affiliate search tool & good data governance

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen
  Jan 18, 2017 by Barry Levine
  The company says this is the first free viewability report by an ad platform.
• Impact Radius’s new tool lets brands find more possible partners for affiliate links
  Jan 18, 2017 by Barry Levine
  The company says that its Media Partner Discovery is the first to search affiliate partners outside specific networks.
• Own your marketing data: To-dos for good data governance
  Jan 18, 2017 by Alison Lohse
  While it’s not glamorous, columnist Alison Lohse points out that working to achieve strong data governance is crucial to ensuring consistency, both within your organization and with external partners.

From Marketing Land:

• 6 best practices for building a developer community
  Jan 18, 2017 by Josh Aberant
  How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers answers.
• Create new possibilities for your SEO & SEM campaigns
  Jan 17, 2017 by Marketing Land
  2016 brought incredible developments in both SEO and SEM. From the emergence of AI to search engine algorithm changes, new formats like ETAs, call extensions and voice search, the complexity of managing SEO and SEM has become more complex than ever.

From Around The Web:

• 62% of businesses have no data analytics strategy: report, econsultancy.com
• Search & Big Data Analytics in 2017: 5 Hot Topics, www.cmswire.com
• Everything You Need to Know about Web Hosting for Your Blog, www.blogherald.com
• Google acquires Fabric developer platform and team from Twitter, techcrunch.com
• Nearly all of Snapchat’s software developers in London used to work for Amazon, www.businessinsider.com
• Design & UX Trends to Boost Conversions in 2017, unbounce.com
• Mozilla unveils new logo, font, and design, venturebeat.com
• For Telecoms, the Ad Tech Opportunity Is Massive, www.emarketer.com
• MarTech: Top 100 Influencers and Brands, www.onalytica.com
• Private Equity Group Acquires Ad Tech Firm Ad-Juster, MediaPost
• What is Marketing Automation?, blog.crazyegg.com
• Microsoft’s LinkedIn open-sources Bluepill for testing iOS apps, venturebeat.com
• A virtual trek through Petra with Google Cardboard , https://blog.google/products/maps
• Google Image Search Starts Playing YouTube Videos, googlesystem.blogspot.com
• Why Beacons and Virtual Reality Should Be Part of Every Marketer’s Toolbox, www.cmswire.com
• YouTube adds new in-app messaging feature on iOS and Android in Canada, techcrunch.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.