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MarTech Today: Swrve’s new ‘payload’ platform, questions for your ABM tech vendor & Gartner’s first MQ report on Personalization Engines

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Swrve’s new platform enables ‘payload’ targeting and triggering Aug 2, 2018 by Barry Levine The company says this is the first real-time use of granular data within an event for […]

Barry Levine on August 3, 2018 at 9:00 am
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Swrve’s new platform enables ‘payload’ targeting and triggering
    Aug 2, 2018 by Barry Levine
    The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging.
  • 7 top questions to ask your Account-Based Marketing technology vendor
    Aug 2, 2018 by Peter Isaacson
    The ABM world has never been more exciting. Columnist Peter Isaacson walks through the key questions you should be asking when evaluating solutions in the space.
  • Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’
    Aug 2, 2018 by Digital Marketing Depot
    While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts. Join SiriusDecisions and Openprise experts as they share […]
  • Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution
    Aug 2, 2018 by Barry Levine
    Descendents from product recommendation engines, personalization platforms are growing into experience deciders and managers for all environments.
  • Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
    Aug 2, 2018 by Amy Gesenhues
    Facebook removed access to its API platform for inactive apps, and is now queueing up active apps to make sure all undergo the new review process.

From Marketing Land:

  • Square opens platform to third-party developers to create new payment experiences
    Aug 2, 2018 by Greg Sterling
    The tools enable the company to expand into new verticals and move further into e-commerce.
  • Facebook launches playable ads, tests retention optimization for app advertising
    Aug 2, 2018 by Ginny Marvin
    App marketers will also soon have the option of using minimum ROAS bidding.
  • Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
    Aug 1, 2018 by Amy Gesenhues
    The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the app.
  • Send your hybrid marketers to MarTech to stay on the cutting edge
    Aug 1, 2018 by Marketing Land
    Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and connect with others.

From Around The Web:

  • Control your 360 videos with the YouTube IFrame Player API, YouTube Engineering and Developers Blog


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: MarTech Today Newsletter

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