MarTech Today: Taking data protection seriously, implementing SEO recommendations & how B2B intent data is getting better

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Millions of dollars at risk if companies don’t take consumer data protection seriously
  Aug 17, 2017 by Greg Sterling
  The FTC and Europe’s GDPR will punish companies that fail to protect consumer data and maintain compliance.
• Taykey unveils free version of its real-time audience data tool for interest targeting
  Aug 17, 2017 by Barry Levine
  As a restricted version of its Intelligence Pro offering, the free tool shows what topics most interest specific types of users.
• Don’t worry, marketers. Robots won’t replace you… yet.
  Aug 17, 2017 by Joe Hyland
  Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder.

From Marketing Land:

• How to get developers to implement SEO recommendations
  Aug 17, 2017 by Michael King
  The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.
  
• 3 ways intent data is getting better for B2B marketers
  Aug 17, 2017 by Peter Isaacson
  Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.

From Around The Web:

• Thoughtspot Nets $60M, Debuts AI-Driven Analytics, CMS Wire
• Introducing Automated Conversational Workflows with Sprout’s Bot Builder, Sprout Social
• How Technology Is Revolutionizing B2B Events, Contently
• Marketing Automation: Real ROI Through Sales, Marketing & AI, MarketingProfs

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.