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MarTech Today: TapInfluence’s new FTC tool, MediaMath’s Curated Market & the MarTech Cartoon Caption Contest

Barry Levine on April 17, 2017 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

TapInfluence adds tool to automatically check influencers’ posts for FTC compliance
Apr 14, 2017 by Barry Levine
The Auditor — which TapInfluence says is the first of its kind — tells brands and influencers in the network whether acknowledgement of sponsorship passes Federal Trade Commission guidelines.
Caption Contest: What does this Marketoonist say to you?
Apr 14, 2017 by Scott Brinker
Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.
MediaMath launches Curated Market aimed at guaranteeing brand-safe programmatic
Apr 14, 2017 by Ginny Marvin
Advertisers in the marketplace receive refunds if ads are served alongside non-brand-safe content.

From Marketing Land:

Survey surprise: Consumers very forgiving of non-mobile-friendly websites
Apr 14, 2017 by Greg Sterling
The biggest problem was missing or incorrect NAP data.

From Around The Web:

Don’t Let a Marketing Tool Crash Your Social Care Strategy, Conversocial
How AI will spur marketing innovation, VentureBeat
The Market For Ad-Tech Startups Is As Inhospitable As Ever, AdExchanger
You have to participate in this MarTech cartoon caption contest., Chief Marketing Technologist
Amazon wants Alexa everywhere, opens microphone tech behind Echo to third-party devices, VentureBeat

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.