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MarTech Today: Tech and fake news, martech to reduce app user churn & best-selling Alexa devices

Barry Levine on December 1, 2016 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Can tech conquer fake news?
Nov 30, 2016 by Barry Levine
Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false.
5 ways martech can help you reduce mobile app user churn
Nov 30, 2016 by Josh Todd
Acquiring new app users is great, but columnist Josh Todd argues it’s much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.

From Marketing Land:

Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
Nov 30, 2016 by Greg Sterling
Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.
Amazon: Alexa devices were best-selling products from any manufacturer
Nov 30, 2016 by Greg Sterling
Amazon reported that ‘millions’ of Alexa devices and Fire tablets were sold.

From Around The Web:

Digital Marketing Reports for Time-Starved Data Analysts: PivotTable POWER!, www.aimclearblog.com
Tumblr finally makes SSL connections the default for new blogs, techcrunch.com
Amazon looking to convert Italy power stations into data centers, www.reuters.com
WordPress Adds Google Translate Widget, www.blogherald.com
Amazon launches Amazon AI to bring its machine learning smarts to developers, TechCrunch
Amazon Plans Premium Alexa Speaker With Large Screen, Bloomberg
Bidtellect Partners with nToggle to Amplify Native Programmatic Advertising Scale with Superior Infrastructure Economics, www.ntoggle.com
Emarsys Launches Artificial Intelligence Capabilities to Simplify and Revolutionize the Role of B2C Marketers, globenewswire.com
Pitcher Awarded Patent for “Sentiment Analysis Module” Feature of its Sales and Marketing Enablement Platform, www.pitcher.com
App Marketers Learn From Ad Tech, Even As They Abandon Ads, adexchanger.com
ConsumerTrack Introduces A new Marketing Technology Platform, www.martechadvisor.com
How Tech Has Changed Black Friday, contently.com
Many Marketers Recognize They Are Falling Short with Technology, www.emarketer.com
Seeking the right Technology Provider? Try our Bing Elite Partners, advertise.bingads.microsoft.com
IAB Proposes New Guidelines for In-App Advertising, Ad Age
What Google AMP Means for Every Marketer, www.cmswire.com
Customize your G Suite experience with App Maker and Recommended apps, www.blog.google
Tumblr finally makes SSL connections the default for new blogs, TechCrunch
4K live streaming: Live has never looked so good, youtube.googleblog.com
Facebook has cut off Prisma’s Live Video access, techcrunch.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.