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MarTech Today: Teradata’s Updated Cloud; B2B & Campaign Management Platforms

Barry Levine on October 20, 2015 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Teradata Looks To Supercharge Its Marketing Cloud With New DMP Acquisition
Oct 19, 2015 by Barry Levine
The updated Cloud offers a single integrated data store that company says goes beyond competitors’.
Marketer’s Guide: B2B Marketing Automation Platforms
Oct 19, 2015 by Marketing Land
Do you need a marketing automation platform?
Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms
Oct 19, 2015 by Search Engine Land
Do you need a paid media campaign management platform?

From Around The Web:

Eric Schmidt talks running Google, scaling fast, managing chaos, hiring, Alphabet, more, medium.com
11 Best Browser Extensions for Content Marketers, contentmarketinginstitute.com
Can SSL, Trust Seals and Other Security Indicators Increase Conversions?, unbounce.com
There Are Now 2,121 ICANN Accredited Domain Name Registrars, www.thedomains.com
33Across Responds to Industry Demand for Quality Video Ads with Launch of “Real Video”, www.businesswire.com
eXelate Named As Member Of Twitter Official Partner Program, www.nielsen.com
Socialbakers Launches Advanced Native Analytics on Weibo, www.socialbakers.com
Zapstream Unveils First Live Social Streaming App with Special Effects, www.prweb.com
4 Ways to Give Your IT Department More Love, www.cmswire.com
As a Martech Firm, Are You Continually Evolving?, www.martechadvisor.com
Dunkin’, McDonald’s And ADT Debate: Can We Trust Tech Platforms With Our Data?, adexchanger.com
How Organizations Can Select the Right Marketing Technology, www.martechadvisor.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.