MarTech Today: Teradata’s Updated Cloud; B2B & Campaign Management Platforms

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• Teradata Looks To Supercharge Its Marketing Cloud With New DMP Acquisition
  Oct 19, 2015 by Barry Levine
  The updated Cloud offers a single integrated data store that company says goes beyond competitors’.
• Marketer’s Guide: B2B Marketing Automation Platforms
  Oct 19, 2015 by Marketing Land
  Do you need a marketing automation platform?
• Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms
  Oct 19, 2015 by Search Engine Land
  Do you need a paid media campaign management platform?

From Around The Web:

• Eric Schmidt talks running Google, scaling fast, managing chaos, hiring, Alphabet, more, medium.com
• 11 Best Browser Extensions for Content Marketers, contentmarketinginstitute.com
• Can SSL, Trust Seals and Other Security Indicators Increase Conversions?, unbounce.com
• There Are Now 2,121 ICANN Accredited Domain Name Registrars, www.thedomains.com
• 33Across Responds to Industry Demand for Quality Video Ads with Launch of “Real Video”, www.businesswire.com
• eXelate Named As Member Of Twitter Official Partner Program, www.nielsen.com
• Socialbakers Launches Advanced Native Analytics on Weibo, www.socialbakers.com
• Zapstream Unveils First Live Social Streaming App with Special Effects, www.prweb.com
• 4 Ways to Give Your IT Department More Love, www.cmswire.com
• As a Martech Firm, Are You Continually Evolving?, www.martechadvisor.com
• Dunkin’, McDonald’s And ADT Debate: Can We Trust Tech Platforms With Our Data?, adexchanger.com
• How Organizations Can Select the Right Marketing Technology, www.martechadvisor.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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