MarTech Today: The ID quest, identity resolution and Salesforce tools for creating mobile apps

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• The ad industry continues its quest toward fewer cookies and more consistent user IDs
  Jan 17, 2019 by Barry Levine
  The IAB’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.
• 3 types of silos killing your marketing team
  Jan 17, 2019 by Digital Marketing Depot
  Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]
• What is identity resolution?
  Jan 17, 2019 by Robin Kurzer
  What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing.
• New Salesforce tools let marketers create mobile apps without developers
  Jan 17, 2019 by Barry Levine
  Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.

From Marketing Land:

• Crawl, walk, run and fly: The 4 stages of scaling website analytics
  Jan 17, 2019 by Jeffery Cheal
  It’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process.

From Around The Web:

• Facebook poaches Google’s AR/VR engineering lead to take over Portal team, TechCrunch
• 9 Tools for More Effective Content Marketing Campaigns in 2019, Small Business Trends
• Inside Sirin Labs’ first blockchain smartphone retail store, VentureBeat
• Ethereum Falls After Planned Hard Fork Is Suddenly Delayed, Forbes
• Top 10 most popular software development technologies, Tech Republic

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.