MarTech Today: The martech OASIS, personal data for personalized experiences & Oath combines its ad tech assets

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Shared learning from the martech OASIS companies — Investment, innovation and integration
  Sep 11, 2018 by Andy Betts
  Here’s a look at ‘OASIS’ vendors Oracle, Adobe, Salesforce, IBM and SAP and the trends they are setting in data quality and integration to deliver seamless customer experiences.
• Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences
  Sep 11, 2018 by Robin Kurzer
  A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers torn between the allure of personalization and its risks.
• Discover the ‘new’ new rules of marketing
  Sep 11, 2018 by Scott Brinker
  The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing. Here’s one of the themes we’ll explore in detail… The ‘new’ new rules of marketing In a recent chiefmartec […]

From Marketing Land:

• Oath combines its ad tech assets under new Oath Ad Platforms brand
  Sep 11, 2018 by Ginny Marvin
  The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving.

From Around The Web:

• Beyond GDPR: Denmark Makes Email Encryption Mandatory, Litmus
• Facebook is making AI that can identify offensive memes, The Verge
• What Is Explainable AI (XAI)? CMSWire.com
• MIT Lincoln Laboratory develops AI that shows its decision-making process, VentureBeat

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.