MarTech Today: The new California Privacy Act, AI-powered speech analytics tools & mid-course correction for location data

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• California lawmakers approve highly contested new data privacy rules, staving off a November ballot initaitve
  Jun 29, 2018 by Robin Kurzer
  The legislation echoes GDPR and affords consumers greater control of their personal data.
• New Forrester report: ‘Speech analytics has found its voice with AI’
  Jun 29, 2018 by Barry Levine
  The firm’s first evaluative report on this space rates vendors who leverage AI to turn phone calls into action items, voice-of-customer results and marketing opportunities.
• The MarTech Minute: Infutor unveils new digital ID product, NetBase releases new analytics solution & a slew of executive moves
  Jun 29, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed
• If you use mobile location data, it’s time for a mid-course correction
  Jun 29, 2018 by Gladys Kong
  Contributor Gladys Kong argues that the massive influx of mobile data and changing user patterns demand that location data companies step back and assess whether their models continue to be valid.

From Marketing Land:

• Getting it done: how to overcome common link building blockers
  Jun 29, 2018 by Paddy Moogan
  Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers.
• SMX Advanced Recap: Bing’s Fabrice Canel keynote
  Jun 29, 2018 by Eric Enge
  Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing’s Fabrice Canel at SMX Advanced 2018.

From Around The Web:

• 3 Interactive Content Marketing Tools You Need to Be Using, Maximize Social Busines
• Here’s Exactly How We Got 105k+ People Using Our Chatbot, Hubspot

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.