MarTech Today: The post-disruptive landscape, RE/MAX rolls out DIY video for agents and Salesforce launches Einstein Visual Search

Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Gartner: What the post-disruptive marketing landscape will look like
  Jan 14, 2019 by Barry Levine
  The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics.
• RE/MAX rolls out new DIY video capability for agents
  Jan 14, 2019 by Robin Kurzer
  The real estate company’s self-serve platform is the latest tool making it easy for marketers to produce video at scale.
• Salesforce launches Einstein Visual Search for retailer product discovery
  Jan 14, 2019 by Barry Levine
  This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices.
• Join your tribe at MarTech
  Jan 14, 2019 by Scott Brinker
  Customer expectations are rising. Management is demanding results. And the technologies to satisfy them both are evolving faster than most organizations can implement. Sound familiar? Then we suggest you attend The MarTech® Conference, April 3-5 in San Jose. Here’s why. We feel your pain… Need to demonstrate ROI? Break down the silos? Get management buy-in? […]

From Marketing Land:

• Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities
  Jan 14, 2019 by Amy Gesenhues
  The ad-supported platform could give Amazon a stronger foothold in the video advertising landscape.
• Google decision to yank comments from webmaster blog highlights user-generated content challenges
  Jan 14, 2019 by Amy Gesenhues
  If Google can’t filter spammy content from one of its own blogs, what hope do brands have when it comes to policing user generate content?
• Mobile carriers end data sharing with location aggregators; should marketers worry?
  Jan 11, 2019 by Greg Sterling
  Carriers are not the only sources of location data; their moves won’t be a significant blow to the ecosystem.

From Around The Web:

• Stop the presses: How a new publishing platform can help local news, Google’s Keyword Blog
• Marketing Talent: Striking A Balance Between Creative And Technical, Forbes
• For AR/VR 2.0 to live, AR/VR 1.0 must die, TechCrunch
• How WordPress Can Help You Survive 2019 Without a Headless CMS, CMSWire
• Despite limitations, publishers plot more augmented reality for 2019, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: MarTech Today Newsletter