MarTech Today: Third-party data processors in the age of GDPR, net pioneers defend net neutrality & predictive analytics for physical stores

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• What does the GDPR mean to your third-party data processors?
  Dec 12, 2017 by Robin Kurzer
  Data controllers and processors will be equally responsible for compliance with the EU regulation.
• New report: Brands set budgets and expectations for GDPR compliance
  Dec 12, 2017 by Barry Levine
  Conducted by Forrester for governance solution provider Evidon, the study indicates that companies doing business in Europe are gearing up.
• Net pioneers tell FCC: ‘You don’t understand how the internet works’
  Dec 12, 2017 by Barry Levine
  An open letter by key inventors of the internet asks the federal agency to delay its vote on Thursday on whether to remove net neutrality.
• Predictive analytics comes to physical store visits
  Dec 12, 2017 by Greg Sterling
  Euclid is tracking audience behavior patterns to help retailers bring shoppers back into stores more efficiently.
• 2017: The year identity changed everything
  Dec 12, 2017 by Mike Sands
  Columnist Mike Sands takes a look back at this year’s notable events in digital advertising and examines the underlying theme of identity that’s transforming brands.

From Marketing Land:

• Compare 18 leading personalization software vendors
  Dec 12, 2017 by Digital Marketing Depot
  Consumer expectations about the digital shopping experience have never been higher. As marketers try to provide prospects and customers with the right message, on the right screen, at the right time, consumers expect relevant, personalized content and offers that cater to their needs in any given moment.
• How to increase database integrity to crush your 2018 targets
  Dec 11, 2017 by Scott Vaughan
  As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.

From Around The Web:

• Pinterest 100: The top trends to try in 2018, Pinterest Blog

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.