MarTech Today: This week in GDPR, using Facebook machine learning & bot herding

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• This week in GDPR
  May 4, 2018 by Robin Kurzer
  A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.
  
• The MarTech Minute: Barometric rolls out new measurement solutions, Bynder integrates with Hootsuite & more
  May 4, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
  

From Marketing Land:

• Using machine learning to get more value out of your Facebook campaigns
  May 4, 2018 by Laura Collins
  Contributor Laura Collins explains how to securely get the most out of Facebook’s trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance.
  
• Google betting its Assistant can close the wearables gap with Apple
  May 4, 2018 by Greg Sterling
  New Assistant capabilities announced for Wear OS ahead of Google’s developer conference next week
• The 5 big disruptions to marketing in 2018
  May 4, 2018 by Digital Marketing Depot
  The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally.
• The ultimate guide to bot herding and spider wrangling — Part Two
  May 4, 2018 by Stephan Spencer
  Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues.

From Around The Web:

• 4 Hidden Variables Sellers Must Master to Beat Amazon’s Buy Box Algorithm, Multichannel Merchant
• Be Selfish With Your Data, AdExchanger
• Study: Facebook’s focus on ‘meaningful interactions’ doesn’t slow video’s explosive growth, Mobile Marketer

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.