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MarTech Today: Thunder boosts personalization, how to evolve beyond marketing automation & advertisers rail against cookie-blocking in Safari 11

Barry Levine on September 18, 2017 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Thunder boosts personalization and performance following Adacus acquisition
Sep 15, 2017 by Barry Levine
The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual personalization and cross-device identification.
For Staples, it’s no longer just about office supplies
Sep 15, 2017 by Barry Levine
These days, even the place where you get printer ink and paper clips — or smartphones — wants more. It wants a relationship.
Are you ready to evolve beyond marketing automation in the next era of B2B marketing?
Sep 15, 2017 by Scott Vaughan
Columnist Scott Vaughan says marketing automation’s “teenage years” are resulting in some soul-searching for B2B marketers and the leading marketing automation providers.

From Marketing Land:

iOS 11 will accelerate the need for cookie-less tracking
Sep 15, 2017 by Joe Sabol
With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy.
AMP links at large: What’s a publisher to do?
Sep 15, 2017 by Barb Palser
If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.
Digital ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
Sep 15, 2017 by Ginny Marvin
Major industry groups say Apple is instituting “opaque and arbitrary standards for cookie handling” that threaten the internet economy.

From Around The Web:

Expanding Facebook AI Research to Montreal, Facebook Newsroom
How Consumer Technology has raised the Bar for B2B Marketers, MarTech Advisor
Oath’s Revenue Chief Charts A Path For Verizon’s Ad Tech And Publisher Brands, AdExchanger
Overheard at Dmexco: Ad tech vendors are “selling fear”, Digiday
Chrome will no longer autoplay content with sound in January 2018, VentureBeat

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.