MarTech Today: Time Inc. Buys Viant, Diffbot’s Semantic Web & Crawling A Staging Server

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google
  Feb 11, 2016 by Barry Levine
  The combined entity says it now can offer access to a massive list of identified first-party customers, plus premium ad inventory.
• Wikidata 101 For SEOs
  Feb 11, 2016 by Clay Cazier
  Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it.
• Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web
  Feb 11, 2016 by Barry Levine
  Startup nabs $10 million to launch its massive structured database that “knows” about products, news, profiles, comments, and other web content.
• MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity
  Feb 11, 2016 by Barry Levine
  As marketing tech was beginning to catch hold a few years ago, he said, there was a window to create an industry-wide platform that went beyond suites.
• Using Data.gov And Open Data To Develop Actionable Consumer Insights
  Feb 11, 2016 by Benjamin Spiegel
  Columnist Benjamin Spiegel explains how data.gov goes beyond traditional digital research data to bring you actionable marketing insights.
• Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More
  Feb 10, 2016 by Matt McGee
  Twitter reveals several planned improvements for 2016 in the name of fixing “broken windows” and making the service more intuitive.
• 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
  Feb 11, 2016 by Glenn Gabe
  You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips.
• Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries
  Feb 10, 2016 by Danny Sullivan
  Links will no longer show for those in the particular country where a RTBF request was made, regardless of the Google edition they use.

From Around The Web:

• Adaptive Content: The Way to Your Customer’s Heart, contentmarketinginstitute.com
• 13 Conversion Rate Optimization Tools Compared, www.searchenginepeople.com
• BuddyPress 2.5 Will Add Customizable Emails via a New BP Email API, wptavern.com
• Rocket Fuel Names Former DoubleClick and Google Executive Ben Saitz as Chief Customer Officer, rocketfuel.com
• Will The Ad Tech Ecosystem Ever Provide A Unified Front Against Ad Fraud?, adexchanger.com
• Facebook is testing SMS integration in Messenger on Android, launches multiple account support, venturebeat.com
• Twitter open-sources Screengrab, a tool to automatically take screenshots on Android, venturebeat.com
• Google Developing Stand-Alone Virtual-Reality Headset, www.wsj.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.