MarTech Today: Time’s Viant buys Adelphic, the post-Teradata Aprimo & the first Android Instant Apps

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From Marketing Land:

• Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’
  Jan 24, 2017 by Barry Levine
  With its database of a billion registered users worldwide, Viant is now ready to challenge the kings of people-based advertising: Google and Facebook.
• Aprimo gets back on its feet with first major platform update since Teradata spinoff
  Jan 24, 2017 by Barry Levine
  The Chicago-based company sees itself as the only standalone, independent, end-to-end provider of marketing operations management.
• AOL’s mobile SSP adds self-service capabilities for app developers
  Jan 24, 2017 by Ginny Marvin
  Mobile publishers can now implement and manage ONE by AOL: Mobile’s SDK for programmatic on their own.

From Marketing Land:

• Google starts releasing live Android Instant Apps
  Jan 24, 2017 by Barry Schwartz
  BuzzFeed, Wish, Periscope and Viki are the first Android apps released with Android Instant App availability.
• Report: By end of 2017 there will be more than 30 million voice assistants in US homes
  Jan 23, 2017 by Greg Sterling
  Voice app retention turns out to be a bigger problem on intelligent assistant devices than on smartphones

From Around The Web:

• Marketers Want to Start Measuring Emoji Viewability, www.adweek.com
• Whither Web Analytics: A Review of 2016 and What’s to Come, www.webanalyticsworld.net
• Tumblr Adds Snapchat-Like Stickers and Filters for Photos and GIFs, www.adweek.com
• How to Easily Translate Your WordPress Website, www.wpexplorer.com
• 13 Chatbots on Facebook Messenger, for Merchants, www.practicalecommerce.com
• B2B Companies Struggle with Outdated E-Commerce Software, komarketing.com
• Making Responsive HTML Email Coding Easy With MJML, www.smashingmagazine.com
• 4 pressing problems that AI marketing can solve, venturebeat.com
• AI Could Help Community Managers Boost Engagement, www.cmswire.com
• How AI will impact marketing and the customer experience, econsultancy.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.