MarTech Today: Totango’s chat bot for customer success, the PC and app boom are over, & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Totango rolls out first chatbot for customer success
  Feb 28, 2017 by Barry Levine
  The text-based Zoe can pull info on customers or track teamwork in resolving a customer success issue.
• The new customer marketing lifecycle in the Engagement Economy
  Feb 28, 2017 by Chandar Pattabhiram
  Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low.

From Marketing Land:

• Google isn’t actually tackling ‘fake news’ content on its ad network
  Feb 28, 2017 by Ginny Marvin
  Here’s why Google’s policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden political sites — and the types of scams it is aimed at.
• Report: The PC is over, the ‘app boom’ is, too
  Feb 28, 2017 by Greg Sterling
  Smartphones have grown at the expense of other devices, but most of the growth is now in developing markets, according to Adobe.

From Around The Web:

• 5 Self-Service Platforms for Mobile Analytics, Street Fight
• Top 10 Mobile App Analytics Platforms for your Toolbox, Web Analytics World
• 50 Killer Tools You Need for Your Business Blogging, Small Biz Trends
• Website accessibility: Understanding the ADA for e-commerce, Internet Retailer
• Brightcove and HubSpot Partner to Bring Video Analytics to Marketers, Business Wire
• 23 Cool Tools for Social Media Marketers, Social Media Examiner
• Do Chat Bots Face the Same Doomed Future as Branded Apps?, Adweek
• How Are Retailers Using Artificial Intelligence?, eMarketer
• To Sell Cross-screen, Look to the Technology Stack, MarTech Advisor
• More ways to watch and play with AR and VR, The Official Google Blog

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.