MarTech Today: TouchCR’s cookie-less tracking, the rise of the customer data platform & the world of martech stacks

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Here’s how TouchCR is tracking users in a Safari-compliant way
  Oct 6, 2017 by Barry Levine
  The Chicago-based e-commerce platform is adding local storage keys and identity resolution to its device fingerprinting for the cookie-less era.
• The rise of the customer data platform as marketing’s ‘central nervous system’
  Oct 6, 2017 by Ginny Marvin
  Marketers finding success and efficiency from a centralized customer data center emerged as a theme at the MarTech Conference in Boston.
• How marketing ops can deliver value to the C-suite
  Oct 6, 2017 by Peter Ladka
  Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing’s contribution to the organization.
• Microsoft’s LinkedIn integration, AI and what it means for marketers
  Oct 6, 2017 by Justin Freid
  Columnist Justin Freid takes a look at how Microsoft’s increasing LinkedIn integration, along with advancements in artificial intelligence, will impact your marketing campaigns.

From Marketing Land:

• The world of martech stacks from a B2C brand, B2B company & agency perspective
  Oct 6, 2017 by Amy Gesenhues
  This year’s MarTech Conference Boston brought together Red Wing Shoe Co.’s director of marketing technology, iCrossing’s CTO and Entuity’s VP of worldwide marketing.

From Around The Web:

• AOL Instant Messenger is shutting down after 20 years, TechCrunch
• Upcoming Google Fiber launches in Louisville, San Antonio only offer Internet, drop TV, 9to5Google
• CMOs have a trust issue with programmatic, Digiday
• Getting Ready for the GDPR, MailChimp Blog
• InsideView Expands Capabilities of Microsoft’s Insights, powered by InsideView, and Introduces Refresh for Dynamics 365 to Improve Data Quality and Sales Engagement for Microsoft CustomersPowered, Markets Insider
• Marketers Warm To Google And Facebook As The Blame Shifts To Ad Tech Middlemen, AdExchanger
• Moving Your CMS to the Cloud: Flying High or Hot Air?, CMS Wire
• The Top 15 Tools for Managing Social Media Accounts, Search Engine Journal

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.