MarTech Today: Traction Media’s Live Suite, Cortana’s ‘suggested reminders’ & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Traction Media launches Live Suite for delivering a live video stream across many sites
  Feb 16, 2017 by Barry Levine
  The Suite, which also offers social promotion and analytics, is designed to drive viewership and promote events.

From Marketing Land:

• Cortana introduces ‘suggested reminders’ based on email content
  Feb 16, 2017 by Greg Sterling
  Useful feature will automatically remind of users time-sensitive events.
• Verizon-Yahoo deal closing said to be close after $250 million price discount
  Feb 16, 2017 by Greg Sterling
  Massive hacking revelations prompted the renegotiation by Verizon.

From Around The Web:

• Why does Facebook ads data not match Google Analytics data?, State of Digital
• Quick Guide to Updating WordPress – Why and How to Update, WPExplorer
• Material redesign for YouTube rolling out to more users, Android Police
• One billion captioned videos, Official YouTube Blog
• YouTube’s next challenge: parsing video content for search results, VentureBeat

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.