MarTech Today: Trade Desk teams up with White Ops, the new attribution challenge & self-driving cars before self-driving marketing

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• The Trade Desk & White Ops team up on digital ad fraud
  Sep 1, 2017 by Ginny Marvin
  The companies say 100 percent of ad impressions will be verified as human pre-bid.
• Applause CMO: Digital tech continues to change how customers are acquired and kept happy
  Sep 1, 2017 by Barry Levine
  For Charlie Ungashick, the shift in recent years has changed the direction and lifespan of his marketing efforts.
• The new attribution challenge: Understanding how marketing and sales work together
  Sep 1, 2017 by Shane Murphy
  When it comes to attribution, many businesses face a huge disconnect between their sales and marketing teams. Contributor Shane Murphy takes a look at the challenge and how to solve it.
• Analyst David Raab: We’ll have self-driving cars before we have self-driving marketing platforms
  Sep 1, 2017 by Barry Levine
  Real-world road conditions are not an unpredictable as real-world marketing conditions, he says. And current AI loves predictability.

From Marketing Land:

• Why microsites aren’t always ideal for SEO
  Sep 1, 2017 by Janet Driscoll Miller
  Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
  
• AdWords ad rotation settings to get trimmed: Optimize or don’t
  Sep 1, 2017 by Ginny Marvin
  The machine learning-powered ad rotation setting comes front and center.
• The game changer in retail personalization: Consumer identity management
  Sep 1, 2017 by Dave Dague
  Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond.

From Around The Web:

• Alphabet Wraps Up Reorganization With a New Company Called XXVI, Bloomberg
• Apple Siri division now reports to Craig Federighi not Eddy Cue, Business Insider
• An open letter to publishers on ads.txt: Adopt or be blocked, Digiday
• The Future of AI and Chatbots: What Comes Next?, Social Media Explorer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.